Creating authentic Indigenous products
Authentic Aboriginal and Torres Strait Islander tourist products reflect community values and stories, while delivering financial benefits to artists, families and their communities.
Resource Toolkit
Make it Real supports artists and art centres to create and license designs that reflect their stories, while guiding manufacturers and retailers on how to work respectfully with Aboriginal and Torres Strait Islander artists and art centres. We also encourages consumers to ask informed questions before purchasing Indigenous artworks and products.
For artists and art centres
This Product Development Toolkit guides Indigenous artists and art centres through the stages of creating authentic Indigenous product – from planning and licensing to manufacturing and preparing the final product for sale.
For manufacturers and retailers
Working with Indigenous artists and art centres? This resource covers everything from best practices in collaborating and producing products with Indigenous artworks to copyright licensing considerations.
For consumers
Take an active role in supporting fair representation, pay, and treatment of Aboriginal and Torres Strait Islander artists when purchasing Indigenous artworks and products.
Fake art & craft harms culture, and robs Aboriginal and Torres Strait Islander artists.
Make it Real is the first project of its kind, born to tackle the issue of an estimated 75% fake Aboriginal and Torres Strait Islander art in the Australian market. By partnering directly with Aboriginal art centres, along with reputable manufacturers and stockists, we’re helping to address unethical practices and support a transparent supply chain that respects cultural integrity, ensures authenticity for customers, and fairly recognises the work of artists.