Promotion:
Product catalogues

A product catalogue, sometimes called a ‘look book’, is a branded document that showcases your product collection. It helps communicate your style, values and creativity in a way that appeals to potential customers, clients and collaborators. A well-designed catalogue combines visual impact with clear product information, telling your story and artworks while promoting your brand.

Creating a product catalogue

Your catalogue should reflect your brand identity and include high-quality photography, clear product details, and compelling storytelling. The tips on the Photography page can support the development of professional photographs, and if you have the budget, engaging a professional photographer can be of great value.

You could choose to print your catalogue or create an online or digital catalogue for distribution, noting that print versions are expensive to publish and distribute, require storage, and may become outdated before you have distributed them all. Retailers also appreciate the ease of electronic catalogues with line sheets.

The content you create for your catalogue can be used on social media, through your website, and included in media releases. If you don’t have the budget to hire a graphic designer to create the catalogue, you could try using a template found online.

Catalogue checklist

• Are the products clearly photographed, with high-quality images?
• Have you shown products in context (lifestyle photography) to help people imagine how they can be used?
• Have you included clear information about the product, artist and/or art centre?
• Does the overall design and style reflect your brand?
• Do the photography and graphic design work well together and align with your brand identity?
• Is the text easy to read? Have you left enough space for it?
• Is your online version simple to navigate?
• Have you included clear contact details (name, phone, website, email) and direct links for purchase or enquiry?
• Is the artist and art centre showcased? Are there multiple ways for people to connect with you—social media, newsletter sign-up, direct email?
• Does the cover include your collection dates, brand name, and a strong ‘hero’ image?
• Are your product descriptions informative, engaging, and reflective of your brand voice?
• Have you given your products names and matched them with product codes?
• Have you included a line sheet with all key information:
  • Product dimensions and materials
  • Country of origin
  • Retail and wholesale prices in AUD
  • Minimum order quantities (MOQ)
  • Artist